The G Word

Top 7 Places to Promote Your Products and Grow Your Brand

Top 7 Places to Promote Your Products and Grow Your Brand

Promoting products is one of those jobs with which I have a love/hate relationship. When I am in the right mood promotion is great, I love writing blogs, I create videos and I spend hours interacting on social media. When I am not in the mood it is so difficult, I cannot get the motivation to write blog posts and as for making videos forget it!  I have found that the best way to keep motivated is to switch it up, I do lots of different things, on different platforms to make sure my promotion stays interesting. Here are the...

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I don't want people to steal my idea!

I don't want people to steal my idea!

I recently received this question: 'I have a great idea for a resource. I think it will be great and sell really well. But I am worried about talking about it too much in case other people catch on to how great it is and steal my idea. How can I promote it to only teachers that buy and not other sellers?' This is quite a strange question in that the answer isn't really a straight forward answer. It is more of a shift in mindset.  So some points from this question.  1 - Sellers are also your buyers -...

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Where have all my sales gone? - Summer Slump

Where have all my sales gone? - Summer Slump

  Yes it is summer.  Yes your sales may have dropped off a cliff Don't panic! Summer time is the time of year that your sales will slow down. That's ok, in the new school year it will pick back up again. That means that you have the summer to get things in place for the busy season! Some of the best things to do when sales are low: Make more products - when teachers get back to shopping have things for them to buy! Pin, pin, pin - Get those pins into circulation and ready for the new school...

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What should I put on the credits page?

What should I put on the credits page?

  This is a great question! Your credits page is really important. Firstly, and probably most importantly, it is the place where you can give credit for any photos, clipart or fonts you have used in your product.  The credits page is also a great place to list similar products your buyers might like. list and link to resources to generate more sales.  I also like to include social media follow buttons in my credit page to allow more ways for followers to connect with me.  How you lay out your credits page is up to you but here is...

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Can I be successful without social media?

Can I be successful without social media?

It is understandable that some people do not want to promote their businesses on social media. You might not want your school to know about your side business, you might be uncomfortable with selling to your friends or you might just not like the idea of it.  It is possible to sell without promotion. The reason we pay a percentage of our sales to TES and TPT is to be on their platform. People search on the site and can find your resources. If you are happy with this then great! It is fine to have a small side business...

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