It is understandable that some people do not want to promote their businesses on social media. You might not want your school to know about your side business, you might be uncomfortable with selling to your friends or you might just not like the idea of it.
It is possible to sell without promotion. The reason we pay a percentage of our sales to TES and TPT is to be on their platform. People search on the site and can find your resources. If you are happy with this then great! It is fine to have a small side business that makes extra income each month and there is potential to grow just like this.
However to really take your business further you will need to promote it and social media is one of the best ways to do this.
Ultimately the decision is yours but I would advise everyone to at least have a Facebook page for your business.
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