The G Word — Selling

I am a big fan of constantly learning to improve my business, I take courses, I listen to podcasts, I read blogs and I watch videos. I think it is such a valuable way to spend my time as my business can always be improved. That said, it is hard to work out which training will be useful and which will just be fluff, or things I already know. So many training courses or information sources started out really encouraging and then turned out to be a waste of time. I am really not a fan of the whole cheer-leading...

  I recently attended a teacher/ author workshop. During this workshop there was a portion of the day which was called author speed dating, where people had 5 minutes with each other to share their ideas and tips on being a teacher author. It was a fun event and I found that 5 minutes went so quickly. By the end of the session I had gotten pretty good at boiling my best tips down to 5 minutes. This blog post is a bit random, but I think sometimes I overlook the things which I just assume other teacher/ authors already...

Promoting products is one of those jobs with which I have a love/hate relationship. When I am in the right mood promotion is great, I love writing blogs, I create videos and I spend hours interacting on social media. When I am not in the mood it is so difficult, I cannot get the motivation to write blog posts and as for making videos forget it!  I have found that the best way to keep motivated is to switch it up, I do lots of different things, on different platforms to make sure my promotion stays interesting. Here are the...

I recently received this question: 'I have a great idea for a resource. I think it will be great and sell really well. But I am worried about talking about it too much in case other people catch on to how great it is and steal my idea. How can I promote it to only teachers that buy and not other sellers?' This is quite a strange question in that the answer isn't really a straight forward answer. It is more of a shift in mindset.  So some points from this question.  1 - Sellers are also your buyers -...

  Yes it is summer.  Yes your sales may have dropped off a cliff Don't panic! Summer time is the time of year that your sales will slow down. That's ok, in the new school year it will pick back up again. That means that you have the summer to get things in place for the busy season! Some of the best things to do when sales are low: Make more products - when teachers get back to shopping have things for them to buy! Pin, pin, pin - Get those pins into circulation and ready for the new school...