The G Word — Resources

What to do when things don't sell as expected

What to do when things don't sell as expected

We have all been there, you create something amazing! It is THE lesson, this will change the way that teaching and schools run lessons for the rest of time. Everyone that comes into contact with this lesson will see how amazing it is and instant;y want a copy! you have done it!  Then you list it and.... Nothing happens, a copy of sales maybe but even they don't leave feedback, never mind send you gushing emails about the wonderfulness you have created. What's wrong with people? There could be all kinds of reason, your product hasn't had enough exposure, you...

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Should I make seasonal products?

Should I make seasonal products?

Ho Ho Ho! Christmas is here again! It is the time of year when it feels like only Christmas themed resources are actually selling. While this isn't completely true, there is a lot of market for seasonal resources.    As teachers we love a theme, classrooms get decorated to suit themes and topics and hanging a lesson on a particular time of year can be great fun. This means that if you create lessons and resources which have a seasonal theme you are opening up your market!  You might now be thinking 'but how do I make my resources holiday...

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Product Lines

Product Lines

I wanted to talk today about product lines. When I first started making resources I just made what ever I needed for my class and then tweaked it and made it suitable to sell. This worked well for me and I was happy with it. When I started to treat this as my business I started to look at my analytics, I started to pay closer attention to the products that sold and I realised I was missing something important.  If people were interested in buying my unit on the Ancient Egyptians for example, they would probably also be interested...

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I don't want people to steal my idea!

I don't want people to steal my idea!

I recently received this question: 'I have a great idea for a resource. I think it will be great and sell really well. But I am worried about talking about it too much in case other people catch on to how great it is and steal my idea. How can I promote it to only teachers that buy and not other sellers?' This is quite a strange question in that the answer isn't really a straight forward answer. It is more of a shift in mindset.  So some points from this question.  1 - Sellers are also your buyers -...

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What should I put on the credits page?

What should I put on the credits page?

  This is a great question! Your credits page is really important. Firstly, and probably most importantly, it is the place where you can give credit for any photos, clipart or fonts you have used in your product.  The credits page is also a great place to list similar products your buyers might like. list and link to resources to generate more sales.  I also like to include social media follow buttons in my credit page to allow more ways for followers to connect with me.  How you lay out your credits page is up to you but here is...

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