The G Word — Marketing

You don't know what you don't know!

You don't know what you don't know!

I am very good at self motivated learning. If I want to know how to do something in my business, I get on YouTube, I listen to podcasts and I read the blog posts.  There is so much information available you can find the answers to nearly any question you have. Which leads to the problem. What are the questions?  We don't know what we don't know! Recently I started down a new avenue of learning and it made me think 'why haven't I learnt about this before?' the answer is because I didn't know, that I didn't know about...

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I don't know what to write on my blog!

I don't know what to write on my blog!

  Writing a blog for your teaching resources store can be very helpful. It will drive traffic, build your audience and boost your search engine ranking. All this is great, except if you do not know what to write about. I have discussed blogging before on this blog and I tell people to write about their products. That sounds great but not that easy, how can I write about my products with out being a sales pitch? Well the answer is that you give away your secrets! You need to tell people how to make your products, go into detail about how...

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Tips Round Up #1 - Top 20 Teacher/Author Tips

Tips Round Up #1 - Top 20 Teacher/Author Tips

  I recently attended a teacher/ author workshop. During this workshop there was a portion of the day which was called author speed dating, where people had 5 minutes with each other to share their ideas and tips on being a teacher author. It was a fun event and I found that 5 minutes went so quickly. By the end of the session I had gotten pretty good at boiling my best tips down to 5 minutes. This blog post is a bit random, but I think sometimes I overlook the things which I just assume other teacher/ authors already...

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Top 7 Places to Promote Your Products and Grow Your Brand

Top 7 Places to Promote Your Products and Grow Your Brand

Promoting products is one of those jobs with which I have a love/hate relationship. When I am in the right mood promotion is great, I love writing blogs, I create videos and I spend hours interacting on social media. When I am not in the mood it is so difficult, I cannot get the motivation to write blog posts and as for making videos forget it!  I have found that the best way to keep motivated is to switch it up, I do lots of different things, on different platforms to make sure my promotion stays interesting. Here are the...

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What should I put on the credits page?

What should I put on the credits page?

  This is a great question! Your credits page is really important. Firstly, and probably most importantly, it is the place where you can give credit for any photos, clipart or fonts you have used in your product.  The credits page is also a great place to list similar products your buyers might like. list and link to resources to generate more sales.  I also like to include social media follow buttons in my credit page to allow more ways for followers to connect with me.  How you lay out your credits page is up to you but here is...

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